Alpha Project

Creative Agency: ContentFormContext
Creative Director: Charry Jeon
Designer: Eunju Kim, Saerom Kang, Yoonji Nam
Photographer: Kiwoong Hong
Planning: CheongKwanJang Design Team
Project Type: Produced, Commercial Work
Client: KGC
Packaging Content: Health products
Location: Korea

Alpha Project is a health functional product brand by CheongKwanJang, KGC.

They recently developed new lineups; Liver Support, Stomach Support, Oral Support, Blood Circulation Support, Intestinal Support and Joint Support. Formulated with premium functional ingredients including natural vitamins and plant-based omega-3, each products give different benefits to a human body.

CheongKwanJang asked CFC to develop intuitive package design system for their new lineups, utilizing icons of human organs. We explored many different ways of expressing human organs, from super-realistic to abstract forms. With 3 keywords(intuitive, easy and simple), we narrowed down the methods of expression to several concepts.

Finally we created 7 icons having consistent form language and developed package design system delivering confidence.