Creative Agency: Ioannis Ikonomakis
Project Type: Produced, Commercial Work
Client: Notos Brewery
Location: Heraklion Crete, Greece
Packaging Contents: Beer
Packaging Substrate / Materials: Glass, Paper
Notos is the greek word for south (or southern), and so the design was based on the compass. The white color chosen for the label and cup to make it distinguish, since it is not commonly used in beer industry, it is also depicting the purity and the uniqueness of the product. Red details were added to pay tribute to our hometown’s past, refering to the Minoan Era. As the four friends owning the brewery mention: “making a dream come true isn’t so easy. It takes a long time of designing and effort, passion, unbreakable friendship, love for our hometown and persistence in our goal so that the first microbrewery be born in Heraklion. Notos Brewery exclusively uses Greek malt. The best quality of hops and yeast are being carefully picked and they are all combined with fresh Cretan water, in order to create fresh, unfiltered and unpasteurized beer of high quality. A refreshing blonde beer, hazed in its natural state, with a rich taste and discreet hop aroma. Brewed in the traditional way and bottle conditioned, it is a short term life beer without any additives and conservatives”.