Dziki Wschod

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Creative Agency: Motyf Studio
Graphic design: Motyf Studio + Ollestudio
Photo: Yeloow Studio
Project Type: Produced, Commercial Work
Client: Dziki Wschod
Location: Lublin, Poland
Packaging Contents: Craft beer
Packaging Substrate / Materials: Glass bottle, paper labels
Printing Process: Offset printing

Dziki Wschod is a family-run craft brewery. The ambiguous brand name refers to the Wild West and the unspoiled nature of Eastern Poland, where the brewery is located. The simple, typographic logo alludes to nature, sunrise and a beer mug seen from above. The first series of products consists of six beers, whose names, styles and unique features relate to travel and nature. The distinctive patterns and illustrations created for each beer label refer to the characteristic traits of Peruvian (Peruwian), Australian (Bumerang), Jamaican (Rastaman) and Mexican (Sombrero) culture, and crops such as oats (Owsianka) and oranges (Kafarafa). Apart from the consistent design of the label layout across all products of this series, a common design feature is the characteristic breaking of the product name into three lines.

What’s Unique?
Apart from the consistent design of the label layout across all products of this series, a common design feature is the characteristic breaking of the product name into three lines.