Shizuka – Bilingual Wine Packaging

Derrick Lin


Designer: Zac Smith
Project Type: Student Project
School: University of Wisconsin – Stout
Course: Packaging Design
Tutor: Nagesh Shinde
Location: Menomonie, WI, USA
Packaging Contents: White Wine
Packaging Substrate / Materials: Glass Bottle, Fabric Bag
Printing Process: Screen Print, Vinyl Cutout

Design a system that meets the needs and creates a cohesive final outcome using two languages. The idea behind this project was to bring together two different cultures together within one packaging system. Each person in this class researched different countries and art styles to come up with a unique design that infuses the two cultures together in a refreshing way. I was very excited for this project because I have been backpacking around for the last few years and was able to use my experiences to enrich my process and deliver a great product in the end.

What’s Unique?
Shizuka means “Quiet Summer” in Japanese. I put together a wine packaging system that incorporates the subtle nature seen within Japanese paintings. The quiet brush strokes that become mountains were the inspiration for the black wax on both ends of the bottle. The limited labeling on the front lets the viewer see the cherry blossom tree come through the bottle with little distraction. All of this was made to invoke an interest that leads to a nice addition to a quiet summer night with friends and loved ones.