Tone Hygienic Products

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Creative Agency: AVC | Agency of Visual Communications
Project Type: Produced, Commercial Work
Client: Sellwin Group
Location: Minsk, Belarus
Packaging Contents: Hygienic product
Packaging Substrate / Materials: Plastic

Sellwin Group has launched a new hygienic product line. Packaging task – to highlight brand amongst over competitive segment, to attract attention and earn trust to the new product.

Key design elements – dynamic pattern and contrast logo. Theirs soft and rhythmic geometry, tender, but expressive colours gain attention and making packaging

visible on a shelf. Large amount of white colour adds to the display of goods, describing the idea of freshness and cleanliness.

Laconic design looks neatly and stylish, illustrating brand positioning – modern and gentle care for yourself.