Derrick Lin


Creative Agency: Hearted Design & Strategy
Project Type: Produced, Commercial Work
Client: Embio
Location: Cascavel Brazil
Packaging Contents: Organic Fertilizer
Packaging Substrate / Materials: Plastic
Printing Process: Digital printing

Embio is a biotechnology industry from Marechal Cândido Rondon, western region of Paraná Brazil, that operates in the fertilizer market. Its first product, Embio FL1300 is a fertilizer that improves soil quality and plant resistence. Made from natural materials, it’s an organic product that provides sustainability for current and future generations. Embio receives support from the Itaipu Technological park, a sector of the Itaipu Binacional hydroelectric , the world’s largest generator of renewable clean energy, that stimulates and encourages the economic development of the western region of Paraná.

The inspiration for the visual identity was the symbol of the leaf, witch represents the cycle of life and reinforce the segment of the company. The leaf symbol was explored in the letter “o” of the logo and replicated in different ways on label and other design pieces.

What’s Unique?
A bold and clean design approach exploring the leaf symbol, using a palette of only two colors and negative space.