Creative Agency: Free creative
Art Director: Nikita Rebrikov
Project Type: Produced, Commercial Work
Location: Moscow, Russia
Packaging Contents: Sport uniform
Packaging Substrate / Materials: Wood, foam
Printing Process: Screen printing
Using 1:1 service, anyone can book a personal session with Nike expert in the biggest brand store in Russia and try new football products.
In the visual language, we talk about the main concept of the service – making the sports equipment complete and flexible, rising your game to a completely new level.
Wood usage is pretty uncommon, due to some reasons. First of all the client understood the significance of the box because of it’s weight. Secondly, it would be the best for this type of packaging because store planned to use for the whole duration of the campaign.