Creative Agency: Free creative
Art Director: Nikita Rebrikov
Project Type: Produced, Commercial Work
Client: Nike
Location: Moscow, Russia
Packaging Contents: Sport uniform
Packaging Substrate / Materials: Wood, foam
Printing Process: Screen printing

Using 1:1 service, anyone can book a personal session with Nike expert in the biggest brand store in Russia and try new football products.

In the visual language, we talk about the main concept of the service – making the sports equipment complete and flexible, rising your game to a completely new level.

What’s Unique?
Wood usage is pretty uncommon, due to some reasons. First of all the client understood the significance of the box because of it’s weight. Secondly, it would be the best for this type of packaging because store planned to use for the whole duration of the campaign.

  1. For a player it is easy to play when sporting equipment is flexible and is complete. The packaging of football due to its weight is necessary. It is nice to hear that Sports Products along with football packaging will be last long till the campaign duration by CustomBoxesZone.

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Derrick Lin