Design: MAS Brand being
Packaging Designer: Bart Nagel
Project Type: Produced, Commercial Work
Location: Amsterdam, The Netherlands
Packaging Contents: Chocolate
Packaging Substrate / Materials: Paper cardboard
Printing Process: Full-Colour offset
Chocolate love is good for the farmer, good for the planet and delicious good for the consumer. This is 100% organic and fairtrade chocolate from Elvee. MAS Brand Being created this packaging. That’s finger lickin good!
We redesigned their logo, a small upgrade with a big difference. The script letters have remained, but the logo is now easier to read. The shape indicates a quality stamp what is manually stuck on.
What do you do when you’re in love? You are writing a letter to the one you love. This was our concept direction. The packaging is off-white with a naturel paper texture. This refers to the love letter. We have chosen to visualise the ingredients with botanic illustrations to give it a more romantic and luxury look&feel. Each packaging tells a beautiful story about the product and the fairtrade process. The surprising colored interior provides an additional experience. Here we show with botanic illustrations the ingredients. The backside has a cut out in the shape of a heart, through this you see the chocolate love.