Bagha Tea

Design: Olivia Corby
Project Type: Student Project
School: Shillington
Course: Graphic Design
Location: London, UK
Packaging Contents: Tea
Packaging Substrate / Materials: Recycled paper
Printing Process: Digital Prinitng

Brief: Create Tea for Zoo Keepers

Solution: In order to entice my demographic, my product needed a captivating but ecological story. Bahga Tea is made on the Periyar Reserve, a Tea plantation and Wildlife Reserve in Kerala. When Bahga Tea is bought, you directly support the workers and animals that roam free on the reserve, including the Tiger (translated as Bagha in Punjabi.) The makers prioritising that ME TO YOU moment,just goes to show, ‘a Bagha Tea goes a long way.’

What’s Unique?
The modern and clean design approach, the tone of voice an pun on ‘bag of tea’ will be memorable to the user