Becherovka Limited Collectors’ Edition

Design: Fiala & Sebek
Project Type: Produced, Commercial Work
Client: Jan Becher – Karlovarska Becherovka
Location: Czech Republic
Packaging Contents: Alcoholic beverages
Packaging Substrate / Materials: Paper label on glass bottle
Printing Process: Flexography

The brand’s traditional customers can enjoy a limited collectors’ edition set of four labels. The design focuses on the mystical story of mixing the herbs and partly reveals the unique secret recipe by introducing the selected herbs, one for each label. To help involve consumers into the story, an innovative and unique printing technology is used with hot stamping of two different colours and a special “invisible” technochromatic colour. This reveals the yet-untold part of the magic story after the bottle has been chilled. The label is completed by the use of authentically traditional paper.