Design: Csilla Varga
Project Type: Student Project
School: Corvin Artschool
Course: Graphic Design
Tutor: Judit Tóth, Réka Holló-Szabó
Location: Budapest, Hungary
Packaging Contents: French toast, street food
Packaging Substrate / Materials: Paper, cardboard
Printing Process: Digital printing
Burkolow has a playful, yet affordable brand identity that reflects the same in its appearance. During the design process we paid extra attention to the user experience: we wanted it to feel familiar not only to customers striving for redesigned flavors, but to those as well who are after classic, traditional family recipes, due to lack of time.
The idea of french toast evokes particular family memories in many of us. Our purpose was to grab this feeling and express it by creating a unique appearance through picking the right colors, applying simplified shapes and compact packaging, making Burkolow charming and engaging with these attributes.
Since its logo is endowed with a personality, it makes it even easier to bring it closer to the audience of every generations. By including additional brand elements, it provides us with the opportunity of carrying out a variety of uses.
Brand identity and packaging were brought to life in the name of simplicity, allowing future customers to engage with it in the best possible way. During the creation process, the aim was to develop design components which are able to interact with the audience, and prompt action.
Every single element of the Burkolow identity hides some playfulness in itself, be it a business card, a flyer, or a poster. Hence, the packaging is intended to represent the same duality: simple, but at the same time, novel. Its modular structure allows for more surface to place graphics on, making the appearance even more inviting.
Straps and folds of the packaging design enable not only safe but convenient portability, preserving the freshness of food and embracing the idea of sustainability.