Japanese Craft Shochu Rihei Ginger

Derrick Lin


Design: LURA Design Studio
Project Type: Produced, Commercial Work
Client: Ochiai Distillery
Photographer: Takashi Kajihara
Producer: Angus Tin
Location: Japan
Packaging Contents: Japanese Craft Shochu
Packaging Substrate / Materials: Glass bottle
Printing Process: Screen printing , Medium printing

LURA Design Studio has designed the visual appearance of 「RIHEI GINGER」, which is new brand of SHOCHU made by OCHIAI DISTILLERY that has100 years of history.

Under the concept of Japanese traditional aesthetic sense, “Wabi-Sabi”, sophisticated clear bottle was cut out its elements to the utmost limit. When it’s lighted up, it has more stylish atmosphere and you can enjoy both taste and sight at the same time.

Being highly evaluated its Quality and Design Aesthetics, LURA Design Studio received SHOCHU bronze medal and spirits packaging bronze medal at Los Angeles International Spirits Competition 2018.

What’s Unique?
By processing frost on the surface of the bottle and printing a medium from above to create a transparent window, we finished it in a shiny design when light is applied.