Agency: BASE 501
Founder, Design Director: Shefali Desai
Art Director: Nikita Braggs
Illustrator: Prathamesh Shedge
Jr Designer: Saylee Thakur
Photographer: Simran Kumar Puri
Project Type: Produced, Commercial Work
Client: 3 sisters
Location: Mumbai, India
Packaging Contents: Non Alcoholic Drink
Packaging Substrate / Materials: Paper
Printing Process: Digital printing
The name 3 sisters, is derived through a personal story of the client who wanted to dedicate this drink to the 3 strong women in his life (his sisters). The packaging design is a inspired slightly by the Memphis art, where we created patterns of the ingredients, using pop colours resonating with each of the flavours they had to offer, the patterns have a very fluid form to it, since the drink is majorly targeted towards women.
We took our package design a step ahead and worked around paper craft recreating the same elements that were illustrated on the package to be placed in the background with the bottle. Giving it a nice pop look to the overall picture clicked.
The use of patterns to depict each of the ingredients, with contrasting colours bringing life to the bottle label