Design: Litmus Branding
Project Type: Produced, Commercial Work
Client: Sun Village
Location: Rajasthan, India
Packaging Contents: Ghee, Butter Milk, Paneer
Packaging Substrate / Materials: Aluminium, Plastic
Package design for a range of premium dairy products of Sun Village, a prominent diary cooperative based out of Rajasthan, India. The theme of traditional look-alike was chosen to stay true to the brand’s traditional roots of Rajasthan. Since the brand name has ‘sun’ in it, dotted straight lines that looks like sun-rays were strategically given right behind the logo above the product image in the package design.
Further, based on the product, certain elements have been additionally added. The mint flavored curd has been given strategically designed minty element with the colour of the same. Same goes for each product where the package has been thoughtfully designed to stand out on the shelf.
The clear and neat brand visual positioning. The combination of contrasting earth colours being properly visible over the white background.