Design: Nigel Neufeld
Project Type: Student Project
School: Vancouver Island University
Course: Packaging Studio
Tutor: Nancy Pagé
Location: Nanaimo, Canada
Packaging Contents: Yo-yo
Packaging Substrate / Materials: Cardstock
Printing Process: Digital printing
The primary goal of this project was to create a more environmentally friendly package design. The original package for this product was a plastic clam-shell that was not only difficult to open, but also a huge waste of plastic. For the redesign, I only use recyclable cardstock.
Since this product’s target audience is children between the ages of 8-15, the design doesn’t need to call attention to the fact that it is environmentally friendly. Instead, I focused on making the design eye catching to a younger audience.
The “skill meter” visible on this package is something that spans across all of Yomega’s line-up, so that was kept in order for this redesign to still look at home with their other products.
The package was designed to be hung, with the yo-yo exposed. The unique shape of the package puts a visual emphasis on the yo-yo and creates a space efficient package.