Design: Kelemen Miklós
Project Type: Student Project
School: Corvin Artschool
Course: Graphic Design
Tutor: Judit Tóth, Réka Holló-Szabó
Location: Budapest, Hungary
Packaging Contents: beer
Packaging Substrate / Materials: Paper, cardboard, glass
Printing Process: Digital printing
Veresi Sörmanufaktúra is a micro brewery making premium craft beer. Like many craft breweries, Veresi started in a garage as well, but now it stepped into the professional world with fresh and creative ideas. The brewery creates small quantities of mostly pale ales, mixing the fresh western styles with old and traditional European roots.
The brand identity’s archaic elements reflect on the tradition liking work process of the company. The illustrations are depicting traditional materials and processes, but the symbol of the company is very modern and fresh, resembling an open mind towards creativity and experimenting.
The packaging is for three different types of IPAs. It contains a classic IPA, an imperial and a New England style one. All three beer labels depict a shark in a meadow, hinting towards the English origins, and American popularity of the drink, while also reflecting on its landlocked, Hungarian version. The collection holds three bottles, one of each kind, contained by an elegantly arching paper packaging. The handle decorated by the logo is foldable for a more comfortable handling experience. The bottles are protected from slipping or falling out by a strap going through the back of the packaging.