Eleven New York

Company: Eleven New York
Project Type: Produced, Commercial Work
Location: NYC, USA
Packaging Contents: Football Socks
Packaging Substrate / Materials: Paper Tube, Vinyl Stickers, Plastic Plugs
Printing Process: Digital Printing, Embossing

Eleven New York is a football lifestyle brand creating refined athletic wear and premium basics for the more discerning football fan. One of our key products are Merino Wool Socks, which are made by artisans in North Carolina, USA. The socks themselves are considered a fairly high-end accessory and so we wanted to create custom packaging that would match the quality of our product and also delight our customer. Being a direct to consumer brand, the socks would be shipped to customers, rather than sold in retail boutiques and so the packaging also needed to be rigid and durable. Finally, the packaging had to be cost effective.

We always envisioned a tubular package for our socks and decided that a combination of a standard white tube — extra thick, cut to size and wrapped in a matte black vinyl sticker — would give our customers a unique and elevated experience when receiving our socks for the first time, as well as give us the flexibility to easily and quickly change artwork and information by simply printing new stickers. Each tube is sealed at both ends with a plastic closure and finished with an embossed circular sticker in the center.

What’s Unique?
Unique and unexpected packaging for a common clothing accessory.