Manufacturer: Maisha Pack LLP
Project Type: Produced, Commercial Work
Location: Mumbai, India
Packaging Contents: Hand woven shawl with invites
Packaging Substrate / Materials: Cardboard, Paper
Printing Process: Foil stamping
This project was assigned to us with a brief of creating a unique box to be presented as a part of an invite for a wedding. Weddings in India, are typically ostentatious show of wealth. However, the client’s wedding was to be conducted according to Buddhist traditions and rituals, which exonerate the principle of simplicity. The client, as part of their invite, wished to deliver a bespoke hand woven shawl to every recipient of the wedding box.
To ensure the packaging was consistent with the client’s aesthetic as well as suiting Buddhist philosophy, the colour palette for the wedding was selected as burgundy, off-white and gold, with an extensive use of organic textures. To give the packaging an earthy appeal, we recommended the use of Napura range of paper from Winter & Company on the flip outer and a milder texture of a Buckram on the box base. The Napura range is know for its organic and highly tactile paper, out of which we utilised Kazar – which has the texture of a bouclé weave.
Our team, on collaboration with the client’s requirement of functionality, created a flip-top magnetic box structure, which creates a feeling of opening a book and grabs the attention of the person opening the box.
The Mandala artwork, symbolic of Buddhist traditions, was hot foil stamped in gold on every box. Mandala is associated an energy symbol which radiates positivity.
The uniqueness of the box come from the use of Napura, a thermoreactive paper. On hot foil stamping/blind stamping, the area exposed to the stamping process changes colour and the paper flattens out.