Brucie’s Pocket Tea

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Design: Jane Paek
Project Type: Student Project
School: Shillington
Course: Graphic design
Location: New York, USA
Packaging Contents: Tea
Packaging Substrate / Materials: Paper
Printing Process: Digital printing

The packaging is created for Brucie’s Pocket, which is an imaginary tea brand. This brand has magical story about a fairy. Brucie – a fairy residing in the forest – lives in a forest. He feels so alone and wants to be friends with people. To attract people, he spreads magical tea seeds in his pocket. The tea from the seeds is nutty and sweet, so people can’t forget about that taste.

The tea made by Brucie’s Pocket is based on the seeds in this story. The shape of packaging represents the Brucie’s pocket and the patterns depict the magical and mysterious seeds in the pocket. People can take a peek at the patterns between sides, which maximizes mystique. Additionally, the round sticker with the logo which represents a fairy looks like a handicraft and enhances the enjoyment for unpacking.