Advertising Agency: Demner Merlicek & Bergmann
Executive Creative Director: Dushan Drakalski
Creative Director: Alistair Thompson
Art Directors: Stefanie Golla, Christo Penev
Copywriter: Benjamin Bergmann
Account Director: Helmut Schliefsteiner
Account Manager: Martha Stockbauer
Post Production: Fabian Eder
Producer: Marcello Demner
Retouch Artist: Marco Antonio Do Nascimento
Project Type: Produced, Commercial Work
Location: Vienna, Austria
Packaging Contents: Honey
Packaging Substrate / Materials: Porcelain Jar
To showcase Darbo’s locally-sourced honey, we let Austrian bees create the first-ever organic labels for honey jars using their own beeswax. We developed special porcelain jars that were delivered to beekeepers in Austria. The honey jars were placed into the hives, so that the bees could create the organic labels.
To strengthen Darbo’s position as Austrian market leader in honey, we turned a simple honey jar into a unique design piece.