Design: Benjamin Delacour
Creative Director: Sylvain Kopferschmitt
Project Type: Produced, Commercial Work
Location: Obernai, France
Packaging Contents: Wines and Crémants
Packaging Substrate / Materials: Cardboard
Printing Process: Offset
Bestheim launches “HOPLA by Bestheim”, an original collection of 5 wines and Crémants d’Alsace elaborated and presented in a new way to discover the Alsatian art of living.
Bottles breaking with conventional dressings, are signed by the Strasbourg designers “Bretzel Airlines”, well known for their reinterpretation of the symbols of Alsatian culture. For this particular occasion, they have created a dressing at the same time modern and playful giving this new range a bold and resolutely Alsatian character.
Recognizable by the midnight blue color, the common denominator of the 5 bottles and color identity of the brand Bestheim, each with its dominant and sharp color, in line with its content, to better identify the 5 products.
I realized the design of the cardboard to present the 5 bottles of the collection. With the hexagonal shape, each bottle on its clean side and the last is used to present the 5 types of wine. A system of wedges and braces holds the bottles in the box, all printed in the color of each bottle.
A unique and original concept for a wine box, with a custom cell for each bottle. Made entirely of cardboard with a pantone print and two types of varnish. To obtain the Bestheim shade, we print blue twice.