Design: Nourhan Obaid
Location: Egypt
Project Type: Concept
Packaging Contents: Food
Packaging Substrate / Materials: Paper

A Chinese restaurant and cafe serve all types of noodles, Noodles are a type of food made from unleavened dough which is rolled flat and cut, or extruded, into long strips or strings, the restaurant had professional chefs and friendly staff.

The Challenges: Create a modern visual identity for the brand, a client doesn’t want to use red color and their elements cause its popular color at Chinese restaurants.

The Solution: We chose another perfect color from the color range of Chinese dishes symbolizing the vegetables used with noodles, and the packaging we got away completely from Chinese elements that always used at a Chinese restaurant and used what the name expresses.