Design: Alsu Gilmanova, Oleg Mushta
Location: Russia
Project Type: Concept
Packaging Contents: Toothpaste
Packaging Substrate / Materials: Cardboard, Plastic
Printing Process: Foil stamping

LAUTO (from latin lautus “clean, elegant, luxurious”) is a premium toothpaste created to preserve and enhance the beauty of your teeth. Peppermint extract soothes gums and freshens your breath, and a special formula gently cares for your sensitive teeth.

What’s Unique?
The basis of the visual idea were shiny mirror surfaces that reflect the light and give you a feeling of freshness and purity. This toothpaste is not only effective way to keep your teeth healthy but also the nice detail complementing the interior.