Derrick Lin


Design: Lemon
Location: Ecuador
Project Type: Produced
Client: Nuna
Product Launch Location: Ecuador
Packaging Contents: Chocolate bar
Packaging Substrate / Materials: Cardboard

Our client asked us for help in creating their new product, which consists of a chocolate bar, in which its raw material is fine cocoa aroma.

We decided to create the NUNA brand, which means soul, representing cocoa as the soul and essence of Ecuador.

We develop a minimalist packaging, applying the golden and brown color, which allows us to give sophistication to the image of the product, we also use a range of fun colors to attract the different targets.

What’s Unique?
Combining different printing techniques we managed to implement different textures in the packaging combining a metallic gold with a solid matte color, resulting in a unique, minimalist, sophisticated and trendy packaging.