Design: Bizongo DesWorks
Project Type: Produced
Client: Liso Chocolatier
Product Launch Location: India
Packaging Contents: Chocolate Spreads
Packaging Substrate / Materials: Opaque Label
Printing Process: Offset + Foil Stamping
The team at Liso Chocolatier approached us to revamp their packaging design as their objective was to expand their brand across the entire country. With the packaging design, the goal was to bring the artisanal character of the spreads onto the label, so the packaging could convey the vision of the founders. We did this by exploring several styles of illustrations that could paint a distinct character of the brand in the spreads category on retail shelves.
The company has a very strong philosophy with respect to using the best quality ingredients across their spreads. To establish this strongly, we created photorealistic illustrations of the main ingredients of the spreads in order to represent the distinctive flavour of each product. The three spreads to be launched included the Cocoa Spread, the Hazelnut Spread and their brand new Vanilla Hazelnut Spread. A sticker was also added on the lid of every bottle with the branding and gold foiled details so the placement of the bottles in the bottom shelf of a retail store does not have an impact on the brand.
A one of a kind handcrafted visual language that incorporates illustrations that highlight the ingredient rich ‘chocolate spread’ category giving it a very distinct and premium look.