Derrick Lin


Agency: OurCreative.
Creative Director: Jon Dignam
Design Director: Gareth Ball
Senior Design: Joe Wallis
Illustrator: Chris Charlton
Account Director: Sara Pollard
Head of Production: Paul Porter
Location: United Kingdom
Project Type: Produced
Client: Asda
Product Launch Location: Global
Packaging Substrate / Materials: Pulp Board, Pulp Card, Recyclable Tray
Printing Process: Lithography, Flexography

Independent design agency, OurCreative. were tasked to create an eye-catching and inclusive brand identity for Asda’s new plant-based range, spanning multiple food categories.

Individually crafted product titles and cheeky tone of voice communicate bags of personality, reflecting the different flavours of each product. The eye-catching brand colours mean this design cannot fail to be noticed.

The in the moment photography and naïve illustration style are a flavour celebration of all things plant power, capturing the vibrancy of Asda’s newly created products, encouraging a healthier nation to eat the rainbow… it’s sure to attract even the most committed carnivores!

What’s Unique?
Our vibrant colours are disruptive and give a modern twist in a predictable retail landscape. Each product title is individually handcrafted and this added level of care and attention reflects the high standards set by the Asda product development teams when formulating such a delicious and inspiring plant-based range.