Designer: Alejandro Villegas and Luis Casillas
Illustrator: Christian Poiré
Photographs: Alejandro Banda
Project Type: Concept
Packaging Contents: Mexican Red Wine
Packaging Substrate / Materials: Glass Bottle
Printing Process: Foil Stamping
Arcánico, is a collection of Mexican wines influenced by the Major Arcanes of Tarot, those energetic forces that accompany us on a spiritual journey through our past, present and future.
As in a tarot run, each of our labels begins a journey through one of the Arcane, which is the symbolic representation of characteristics and energies that reside in the wine but also in ourselves, which awaken our curiosity and imagination.
Each Triumph, or Arcane, is a guide on our way to understanding the forces and elements that are present in our cup; inviting us to be part of the experience of tasting and delighting with the pleasures that accompany a good bottle of red wine.
Our project is unique for the aesthetic realization of illustrations inspired by the art of Tarot and the technique of engraving on ancient copper that we use for the printing of labels.