Roasting Master Coffee



Designer: Dmitry Moystsrapishvili
Copywriter: Egor Neverov
Location: Russia
Project Type: Student Project
School: HSE Art and Design School
Tutor: Anna Rufova
Packaging Contents: Coffee
Packaging Substrate / Materials: Paper
Printing Process: Digital Printing

From the shores of Sumatra to the La Plata valleys, countries of the “coffee belt” offer hundreds and thousands of different types of magical invigorating beans. But how could we alleviate the already loaded heads of consumers?

Laconic black-and-white packaging of the Roasting Master brand will help not particularly patient coffee lover, but appreciating a high coffee culture, instantly consider the degree of roasting by the color saturation of the packaging and the structure of strokes — light whiteness with dark spots attracts tenderness and softness of taste, medium dichotomy is emphasized by equivalent color contrasts, like Yin-Yang, and the packaging background almost completely filled with black warns of the harshness and astringency of the taste of dark roasting.

What’s Unique?
The dualism of the two extremes of coffee is emphasized by a minimalistic combination of graphics with pure typography, which does not distract our attention from the form of strokes and is combined with their simplicity.