The Brite – Summer Fruity Yoghurt Drink

Agency: Kemazan
Graphic Designer: E.H
Location: Indonesia
Project Type: Concept
Packaging Contents: Yoghurt
Packaging Substrate / Materials: Plastic
Printing Process: Label Print

The Brite is a product series of Yoghurt which came with some varieties of flavours, those are orange, watermelon, and guava. The main market of this product is an active young girl and women, who has a lot of things to do all day.

The dominance of the yellow color which has a philosophy of excitement and light was chosen as a representation of the tagline of this product that is “Brighten Your Day Up”