BLITZ – Beer Pong Edition

Designer: Nitish Arora
3D model and renders: Yashvardhan Deoda
Location: India
Project Type: Student Project
School: MIT Institute of Design
Tutor: Mr. Rajendra Thakre
Packaging Contents: Beer
Packaging Substrate / Materials: Cardboard, Glass

BLITZ is a hypothetical brand which in this variant, has all you need for a game of beer pong and aims to eliminate the tedious process of buying all materials for the game and making the game more accessible

The packaging consists of beer, solo cups, ping pong ball and coasters. The branding of the packaging aims to not threaten the conventions of the standard game but rather go along with it, which is why the gradient used has been derived from the color of a ping pong ball (orange) and the red solo cup, The logomark resembles the top view of a cup, a target mark and a ripple representing the three key moments of the game (stack, aim and dunk).

The language speaks to youth, or anyone in favor of house parties, really.

What’s Unique?
It’s an all-in-one packaging that contains everything you need for beer pong, The set has 4 pints of beer, cups, balls, and coasters. The coasters when arranged, are used to arrange the cups the way are with beer pong, making the process easier and the packaging is made such that it can be sold on shelves and is easily accessible with suggestive branding to give an instant recollection. The branding also extend to cans in case, you need more alcohol.