Ráiz Cuadrada

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Design: Baud Branding
Location: Spain
Project Type: Produced
Client: Raíz Cuadrada
Product Launch Location: Spain
Packaging Substrate / Materials: Paper
Printing Process: Stamping and Offset

Our roots and those of nature

Raíz Cuadrada is a craft beer from El Barraco, that originates through family tradition and the vocation of two brothers who left everything to fulfill their dream of creating a beer that nobody else could, a dream that in Baud we have helped come true through a unique and personal brand.

Raíz Cuadrada originates in the best of two worlds, from the symbiosis between man and nature. The roots of a family united with those of nature to strengthen the virtues of each one and obtain a unique beer.

We place relevance to the roots which unite in different ways, generating a unique and recognizable universe. A symbol that moves away from the mathematical universe which evoked the name Raíz Cuadrada, and surprises as it moves closer to its true meaning born through nature. An evocative, ground-breaking and unique concept.

Uniting roots to create a unique craft beer brand.