Shatadhauta Ghrita

Design: Sheetal Narkhede
Location: India
Project Type: Student Project
School: MIT Institute of Design
Packaging Contents: Ayurvedic Cream
Packaging Substrate / Materials: Polished cherrywood, frosted glass, cardboard
Printing Process: Pad printing for the jars, golden embossing on the box

Shatadhauta Ghrita is an ayurvedic preparation, prepared by washing cow ghee a hundred times with water. It has potential as a topical product for the treatment of skin diseases in the most natural way.

The jar in this design is made of frosted glass which makes it translucent, the cap is made of polished cherrywood and the outer box is made of cardboard. The materials of the jar are such that the jar can be reused for some other purposes like for storing jewelry, storing masala, using as a showpiece, etc.

Mandala design is added so as to give it a traditional yet modern feel which individuals of any age can relate to and adapt comfortably. The purpose of redesigning the pack was to make it attractive and increase the awareness of its benefits.

What’s Unique?
The pack is designed in such a way that it gives the user a sense of Indian tradition and relates to the time of Vedas and Puranas where the roots of Ayurvedic medicine lie. The materials are carefully chosen such that the essence of tradition is cherished and make it a sustainable product and care for the environment. The details are written with golden emboss to provide a warm and welcoming feel to the user.