Designer: Mariela Mezquita
Project Type: Produced
Client: Tiempo de Cosecha
Product Launch Location: Mexico
Packaging Contents: Fresh herbs, Dressing, Juice, Seasonings, Bread
Packaging Substrate / Materials: Glass bottle, Glass Jar, Plastic
Printing Process: Digital Printing
Tiempo de Cosecha is a Mexican brand specialized in selling fresh herbs and derived products in convenience stores and regular supermarkets. They approached us because they were facing a problem with their prior branding: people would not remember the brand even though they had already consumed it.
We wanted to resemble nature, outdoors, landscapes, and country life, so we created a memorable icon of a farmer picking up crops. For the wordmark, we made a custom script typeface that looks both friendly and accessible. On packagings we made the product name or classification stand out the most since the majority of consumers are mid-aged households that just want to buy a specific type of herb without having to pull out their glasses in the middle of the store.
The wide range of products thrives between fresh herbs, dressings, beverages, seasonings, sauces, and even bread, summing up to more than 50 varieties.