Art Direction: Liam Campbell
Location: United States
Project Type: Student Project
School: Savannah College of Art and Design
Tutor: Gauri Misra-Deshpande
Packaging Contents: Nitro cold brew coffee
Packaging Substrate / Materials: Aluminum, cardboard
Printing Process: Digital
Cabin fever is a metaphorical nitro cold brew coffee company that was inspired by individuals experiencing distress, claustrophobia, or anxiety resulting from the forced isolation during Covid-19. Bringing the packaging collection together will create an idyllic cabin-inspired landscape that can be displayed by the owner as a reminder that the coming together during difficult times can provide welcome relief from current events.
When the packaging is viewed individually, each can appears to have almost identical compositions; when considered in unison, it is clear that subtle adjustments to the elements on each can come together to complete an idyllic cabin-inspired landscape.