Good Dad

Design: Katrina Romulo
Location: United States
Project Type: Concept
Packaging Contents: Beer
Packaging Substrate / Materials: Glass Bottle, Aluminum Can

Good Dad is a brand and packaging design concept for a delicious IPA created for the most outstanding of dads. The beer can/bottle designs were inspired by a great dad, made by his daughter – taken from a real-life day at the beach. The fun concept uses a punchy font, outlined illustration, and bright colors to capture the spirit of care-free, fun-loving dads around the world. Good Dad was created for Father’s Day – a product concept to be collectively shared and enjoyed by dads and their families. Some items included in the Good Dad package: refreshing beer (in a bottle and can), a cool t-shirt, and some charming postcards. Good dads, rejoice! Sip on a cold one with the family, tell some dad jokes, fire up the grill, and have fun. Know that you are appreciated, cared for, and loved. Welcome to the club, good dad. It’s great to have you here.

What’s Unique?
This packaging design uniquely celebrates the greatest dads.