Design: Creative Platform
Project Type: Produced
Client: Pinnacle Drinks
Product Launch Location: Australia
Packaging Contents: Beer
Packaging Substrate / Materials: Aluminium
Zytho Brewing for the beer geeks (Zythophiles)
A new brand for Pinnacle Drinks to be sold in Australia’s biggest alcohol retailers.
With so many busy craft beers we wanted to create a really simple design with a unique name that had some history and meaning to uncover. Long before there were beer geeks, there were zythophiles. Related to the Greek verb zeo, meaning “to boil’, a zythophile is a lover of all things beer.
We chose a bright and light colour palette to communicate the vibrant and sessionable beer profiles. The need for a strong graphic element was developed to help support the new name and zingy taste profiles, so the continuous Z was created. We also created a little monogram of the “Zythophile” to communicate the idea of a person who loves all things beer.