Design: Creative Platform
Location: Australia
Project Type: Produced
Client: Pinnacle Drinks
Product Launch Location: Australia
Packaging Contents: Beer
Packaging Substrate / Materials: Aluminium

Zytho Brewing for the beer geeks (Zythophiles)

A new brand for Pinnacle Drinks to be sold in Australia’s biggest alcohol retailers.

With so many busy craft beers we wanted to create a really simple design with a unique name that had some history and meaning to uncover. Long before there were beer geeks, there were zythophiles. Related to the Greek verb zeo, meaning “to boil’, a zythophile is a lover of all things beer.

What’s Unique?
We chose a bright and light colour palette to communicate the vibrant and sessionable beer profiles. The need for a strong graphic element was developed to help support the new name and zingy taste profiles, so the continuous Z was created. We also created a little monogram of the “Zythophile” to communicate the idea of a person who loves all things beer.