Design: Creative Platform
Project Type: Produced
Client: Endeavour Drinks
Product Launch Location: Global
Packaging Contents: Beer and Cider
Packaging Substrate / Materials: Can, Cardboard
Printing Process: Lythographic and can printing
A new identity and name for specialty beers and cider that has a series of unique styles.
The idea was to create a “house” style for each beer or cider that’s modern but reflects the different cultures of its origins. A really simple and modern design was used to compliment the heritage of the “house” and the use of bold colours communicated the strong flavour expectation of each style.
Each style of beer or cider produced is depicted by its own pub-style house of origin.