Bioscape – Insectivore Fish Food

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Creative Director: Seth Tucker
Location: Australia
Project Type: Produced
Client: Pet Pacific
Product Launch Location: Australia
Packaging Contents: Fish Food
Packaging Substrate / Materials: Plastic, Holographic Foil
Printing Process: Flexography

There have been many advances in the quality of fish foods for tropical and coldwater fishes in recent years. One of the most important advances has revolved around the use of insect meal – the main source of nutrition for so many animals in the wild. Pet Pacific has teamed up with Europe’s leading fish food manufacturer to develop a range of fish foods taking advantage of these new advances – and created a range of fish foods loaded with the nutritional benefits that come from the sustainably sourced Black Soldier Fly Larvae, Mosquito Larvae and Mealworm meal.

Pet Pacific’s in house creative director Seth Tucker was excited to work on this project and design the packaging – we used a holographic foil substrate, cutting through parts of the design to reveal the effect, helping to enhance the design and shelf appeal. Insectivore’s packaging is quite different from what has been done before ensuring we will stand out amongst the crowd.

What’s Unique?
This packaging stands out from the pack, from its use of fun, bright colours to segment the different types of food to its aspirational fish on the packaging. To set ourselves even further apart from what has been done before, we decided to use holographic foil and cut through the top design to make certain elements pop, the school of fish circling the size/weight, the logo, top call-out and the “food image.”