Design: Ricardo Pletes
Project Type: Produced
Client: D’Anita Biscoitos Caseiros
Product Launch Location: Americas
Packaging Contents: Handmade Whole Cookies
Packaging Substrate / Materials: Plastic
Printing Process: Screen printing
D´Anita is a traditional brand of handmade cookies from Santa Catarina, Brazil. Well known for the use of natural ingredients and for its great product quality. After the first design for traditional handmade D’Anita cookies, the brand expanded its product portfolio with the new line “whole handmade cookies”. For this new line, the design seeks a balance between natural and taste. The use of kraft texture and icons highlighting the main product characteristics show its “natural” side, and the graphic elements and color, associated with typography make an easy identification and bring back the D’Anita artisanal identity looking. The result is a design that preserves the “handmade taste” with an integral touch.
The design shows a good balance among natural, tasteful, and brand identification.