Design: Anu Manohar
Project Type: Produced
Client: Eggless Culture
Product Launch Location: India
Packaging Contents: Desserts
Packaging Substrate / Materials: Plastic, Paper
Printing Process: Digital Printing
Eggless Culture is a dessert shop that serves eggless food items. The branding for Eggless Culture is inspired by the modern memphis design trend. The logo takes inspiration from thick frosting on cakes that have soft corners and irregularities. The icon style illustrations along with geometric elements bring out the memphis feel but with a twist.
The combination of colours, geometric elements and icons, create a strong visual interest. The consistent layouts and patterns in the visual language help in brand recall.