Agency: Mireldy studio
Designer/illustrator: Imelda Ramović
Project Type: Produced
Client: FUERST WIACEK
Product Launch Location: Germany
Packaging Contents: Craft Beer
Packaging Substrate / Materials: Beer can
Printing Process: Digital printing
Mireldy studio from Zagreb (Croatia) created a series of eye-catching labels for the craft brewery FUERST WIACEK from Berlin.
The main idea of the FUERST WIACEK brewery is to make creative beers that will offer their consumers a combination of carefully selected quality ingredients from which, in addition to research and creativity, they create new beer experiences. So our aspiration was to design a label to convey that passion in making beer and to tell the story for each individual beer. For each new beer, a visual story is always created in a unique way and the artwork is never repeated.
Our goal is to illustrate different experiences and thus further enrich the sense of pleasure that these beers provide us.
For us, every can of beer is a small work of art for itself both inside and out.
For each new beer, a visual story is always created in a unique way and the artwork is never repeated. Every can of beer is a small work of art for itself both inside and out.