Agency: Pigeon Brands
Creative Direction: Olivier Chevillot
Art Direction and Design: Cindy Goulet, Nathalie Versini
Production Artist: Karine Breton, Denis Richard, Mario Collin, Théo Steff
Beauty Shots: Marie-Ève Gregoire
Project Type: Produced
Product Launch Location: Canada
Packaging Contents: probiotic and prebiotic
This new brand in the prebiotic and probiotic market needed a dynamic and inspiring name. As a feminine and active sounding designation, Koena™ reinforce the brand’s positive and proactive positioning.
The continuity and repetition of the brand icon along the packaging creates a rhythm that illustrates the active side of the product, while the color variations of the brand pattern reflect the unique composition of the new blend of probiotic and prebiotic strains.
The packaging structure offers a strong shelf impact thanks to the continuity of the brand icon, the colorful pattern and the dark blue brand colour in background that helps all the elements stand out.