The SOULTY

Design: Petra Morácz
Location: Hungary
Project Type: Student Project
School: Corvin Art School
Tutor: Judit Tóth, Réka Holló-Szabó
Packaging Contents: Salt soap
Packaging Substrate / Materials: Paper, concrete
Printing Process: Digital printing

The SOULTY is a brand of unique handcrafted, pyramid shape salt soaps. The company’s name comes from the combination of the words ‘SALT & SOUL’. The philosophy of the company is to preserve the planet and achieve zero waste of life. With the multi-functional packaging design, it was the main goal to support this idea.

The logo was intended to display salt mountains. The simple and sleek geometrical design evokes a luxurious lifestyle.

The salt soaps are available in three versions. The white colored packaging indicates the Himalayan salty version, the pink one is for the soap with Australian pink clay. And the black edition contains Hawaiian black lava salt. Each of them has a clear and easily distinguishable color scheme but at the same time, it retains the unified image of the brand.

What’s Unique?
The special feature of the packaging is its versatility. Each of its elements is suitable for some additional function. Through the little triangle-shaped holes on the paper packaging, customers can see the product. And after using the soap, the top of the packaging can be utilized as a mood light with a safe LED candle. The soap is packaged with a 1cm high concrete soap dish. Below that there is a 7×7 cm surprise card with a positive message. On the corner of the card, there is room for a signature which makes the product more personal when someone gives these little messages to their beloved.