Design: ARMBRAND
Location: Belarus / Russia
Project Type: Concept
Client: Nepal Distilleries Pvt. Ltd.
Product Launch Location: Global
Packaging Contents: Rum
Packaging Substrate / Materials: Glass bottle, Paper

We have made a redesign project of The Khukri Spice Rum, one of the products of The Nepal Distilleries Pvt. Ltd. We created an updated modern image that allows a bottle to stand out on the shelf among famous global brands, and applies directly to the youth.

A unique high individual bottle with a “manly” shoulder shape takes less space on the shelf than before. Branding by embossing raises perceived cost. Large prominent TM, convenient for extrusion in glass, can be read from afar. Due to using understandable national symbols (mountains and kukri, a traditional Nepalese gurkha’s knife) the product can be a good souvenir from Nepal.

The whole image has become noticeable and communicative. Modern and young, competitive with Western products, at the same time it is successive to the previous one.