Design: Rana Galal
Project Type: Student Project
School: Germany university in Cairo
Tutor: Omar Al-Zo’bi
Packaging Contents: Package Bag
Packaging Substrate / Materials: Paper
Printing Process: Digital Printing
Hi I’m Rana Galal a graphic designer focused in visual identities and loves to create new brands and explore different designs. I was asked to create a brand identity for myself that reflects my personality and work. I’m a character of black or white. I can define myself as an expressive and energetic Mcdonald’s drive thru girl with a curious thoughts and a sunflower spirit with a rock n roll eyes. And as for me graphic design has no rules or limits and it gets me out of my routine.
The design reflection: “R” is the strongest element, it was created to combine all my name’s letters forming my signature identity in a symmetrical form.
My brand’s emblem represents my Gemini horscope (happy/sad) sign. My graphic elements are almost basic shapes as I really do believe that every powerful design starts with a basic shape. Also different illustration styles are created to make the brand more fun and have no limits.
The color palette is mainly inspired by my favorite food brand: Mcdonald’s (yellow, green, blue and red). Also basic colors are my go to palette, especially black and white. They represent me!
Finally, my personal branding was exhibited at my university in 2020.