Design: Nicole Pannuzzo
Location: United States
Project Type: Produced
Client: Temescal Brewing
Product Launch Location: United States
Packaging Contents: Beer
Packaging Substrate / Materials: Aluminum can
Printing Process: Digital Printing with Silver Foil
In keeping with annual traditions, the vivacious Bay Area brewery, Temescal Brewing, selects an artist to design their limited edition Anniversary Label. For 2020, a local artist Nicole Pannuzzo was carefully selected.
She brought to life brightly colored, playful beer label designs in a new and refreshing way. The vibrant approach helped their 4th Anniversary IPA blend out, contagiously alluring drinkers with their bold and spirited displays.
The unique cans celebrated another amazing year: of the brewery’s delicious beers, of their loyal community, and the commitment to the arts — in addition to their celebratory “birthday party.”
Even when the 2020 COVID-19 pandemic challenged the brand to reinvent the rollout of its in-person festivities, Temescal Brewing’s team defied the odds and successfully continued the tradition of these special edition labels, which launched in local grocery stores and by way of social channels. They wanted to keep the party alive, and they did. Although we were all apart together, Temescal Brewing found meaningful ways to provocatively connect and engage in the changing economy.
The creative freedom, and trust, at the heart of this work made it an absolute dream project for any designer or artist. Nicole pushed the boundaries to create an expression that would stand out on the shelves, create an exciting experience at home, and to be a positive light during such a challenging year.
With the number four as the focal point of the design, she utilized her well-known shapes around the cans, creating movement and visual interest no matter which angle you look at it.
The labels were printed on a silver foil to get the perfect match to the base of the can, giving the effect of the shapes floating on the packaging without any bubbles or discoloration from the label. As the beer comes in packs of four, Nicole created four vibrant color-ways to make each can memorable and energetic.
This new printing technique allows designers to give the effect of objects printed directly on the can without the hassle of bubbles, condensation, and milky discoloration in which clear labels produce.