Agency: The Preza Studio
Designer: Masha Yartceva
Project Type: Produced
Client: Honey House
Product Launch Location: Global
Packaging Contents: Honey platter
Packaging Substrate / Materials: Glass bottle, Paper
Printing Process: Offset printing, Varnish, Embossing
The Client: The Honey House — the biggest producers of natural foods and a leader on the market of packed honey in Russia.
Product: Honey platter.
Task: To develop packaging for a honey platter gift set. The design of the box should be universal, suitable for any occasion, and reflect the natural ingredients in the composition of the product and brand.
Idea: Nature inspired us to create a floral package. A bouquet of wildflowers conveys a festive mood and emphasizes the composition of the product. To enhance the feeling of how natural the product is, we painted the packaging with watercolours.