Project Type: Produced
Client: Alma Gemela
Product Launch Location: Colombia Packaging Contents: Bread, love, desserts
Packaging Substrate / Materials: Paper, cardboard
Printing Process: Offset printing
For this artisan bakery, we had to create an identity inspired by the concept “we love bread madly”, a quote that the client shared with us at the BRIEF and which became the starting point to differentiate it in its verbal and graphic identity as well as in their packaging system.
Inspired by the romance, alchemy and “chemistry” that exist between people who love each other, or between ingredients that complement each other in the world of bakery, we built a concept based on “soul mates”. From there, came the proposal for a name, slogan and verbal and graphic identity that we deployed throughout the system.
We develop a graphic and narrative concept that breaks with the traditionalism of the category, speaking from emotion. Who has not fallen madly in love ?. This brand becomes the perfect excuse to talk about love and bread through a visual system with illustrations and messages full of feelings. We created a typographic identity, with a sophisticated air that evokes the smoky sensation of the fresh bread aroma, just taken from the oven. To symbolize that perfect match, we designed a monogram with the main letters of the brand name (“A” and “G”). Brand colors break conventions within the food category to which it belongs and their contrast adds a touch of magic to the visual universe.