Gocciole Coconut

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Agency: Auge Design
Creative Director: Davide Mosconi
Designer: Andrea Mastroluca
Location: Italy
Project Type: Produced
Client: Pavesi
Product Launch Location: Italy
Packaging Contents: Biscuits
Packaging Substrate / Materials: Paper
Printing Process: Flexography

Tribal vibes that sound like hukulele and taste as coconut and chocolate!

Pavesi is an Italian brand famous for the production of one the most popular Italian chocolate chips cookie, Gocciole. Besides, the brand is well known also for the production of snacks and crackers. Originally belonging to the homonymous company founded in Novara in 1937 by Mario Pavesi, today It is part of the Barilla group.

Redesign a new, fresh visual for a very special edition, “Coconut Gocciole”, by keeping a link with the classic range but with an own bold personality.

A new Identity for the special edition, creation of a set of generic illustrations and definition of specific fun characters. Following art direction of the photographic shooting of the still.

What’s Unique?
We have kept the central position of the iconic product logo, Gocciole, and around it we created a world characterized by some tribe vibes and an exotic aesthetic placed on a fresh light blue background that suggests the new special flavor, coconut. A packaging as fresh as a trip in the Hawaii!