Grseeya – Booster Antiage

Posted on

Derrick Lin


Design: Mayara Longhi
Location: Brazil
Project Type: Produced
Client: Grseeya
Product Launch Location: Turkey
Packaging Contents: Booster Antiage
Packaging Substrate / Materials: Paper Packaging and Glass Bottle
Printing Process: Foil stamping and Flexography

Grseeya is a line of skin care products that started from a love story of its creator with daily skin care. Its name was developed from the expression: Great See You, representing the satisfaction of the skin when receiving daily care.

The first product in the line is a booster made 100% with vegetable ingredients to enchant and exude its real beauty. We work on a complete creation of the brand and design a logo thinking about product development. As a vegan we use the rose to represent vegetables and hands to symbolize care and affection.

Its typography is light and elegant, bringing charm to each curve, so that it can be used with or without the graphic element. Gressya is a brand that exudes femininity and delicacy.

What’s Unique? The great challenge of this project was to develop an icon that could appear in different forms without losing its essence.

That way we thought about working with your hands, making some changes depending on where the icon would be applied. In addition, we need to develop a typography that works well, with or without the presence of the icon, so that the brand name becomes present and maintains the positioning developed for the brand.